VESTIAIRE COLLECTIVE WINTER 2022 EDITORIAL

For the renowned online shop for pre-owned designer and luxury fashion, Vestiaire Collective, we produced their Winter 2022 campaign. With a mixture of clean studio shots and street style inspired images, captured in the streets of Paris, the aim was to create a playful, eye-popping series to demonstrate how styling of pre-loved items can a creative and fun affair. Photographer: Maria & Louise Thornfeldt. Location Scouting, Set Design and Production by SERVICE.

HIGHSNOBIETY X ZALANDO – PAOLINA RUSSO AW24

Zalando

Look book production from the Paolina Russo AW24 collection "Cul-de-sac". We worked together with photographer Aidan Zamiri to capture the energy of the collection. The content was produced for Highsnobiety x Zalando along with moving content from the show at Copenhagen Fashion Week. Photographer: Aidan Zamiri and production by SERVICE.

SPORTMAX FW21 EDITORIAL

On carefully selected outdoor locations, we produced this simple, yet highly aesthetical FW21 editorial for Sportmax with an evident focus on silhouettes, details, and textures of the styles. Photographer: Joséphine Löchen. Casting, Styling, Location Scouting and Production by SERVICE.

PUMA AW22 ACCESSORIES LOOKBOOK

To achieve a playful, openminded and contemporary universe, we scouted cool and urban locations around Nørrebro, Copenhagen for this colorful and energetic PUMA AW22 Accessories Lookbook shoot. Photographer: Rasmus Weng Karlsen. Production by SERVICE

ECCO SS22 COMMERCIAL CAMPAIGN

ECCO SS22 Commercial is a celebration of the world around us. For this campaign we took advantage of the various spectacular environments and landscapes Gran Canary has to offer. With sunny summer days as an overall notion, the campaign features three themes; cityscape, coastland, and wanderlust. From grocery shopping in a foreign country and enjoying colorful impressions, to experiencing nature like you’ve never imagined it before. Photographer: Sacha Maric. Art Directrion: Closer Studio. Casting, Location Scouting, Set Design and Production by SERVICE.

MULBERRY THORNFELDT SISTERS CAMPAIGN

Mulberry came up with the idea of letting the talented photographer twin duo, Maria & Louise Thornfeldt, portray each other for this beautiful campaign showcasing a selection of some the brand’s iconic bags. Shot on a sunny day in and around the meatpacking district of Copenhagen. Photographer: Louise & Maria Thornfeldt. Location Scouting and Production by SERVICE.

ZARA KIDS AW22 FERNÁNDEZ FAMILY CAMPAIGN

To embrace the cool and street ambience of the AW22 collection, we teamed up with skater, Jesús Fernández and his two boys and followed them around to some of their favorite hang-out spots. Photographer: Pepe Lobez. Location Scouting and Production by SERVICE.

ECCO AW22 OUTDOOR CAMPAIGN

With this campaign we wanted to underline the combination of sublime comfort and high performance that ECCO offers with their series of highly innovative BIOM shoes. Shot in the beautiful nature of the Bavarian Alps, we aimed to showcase the series as top of ECCO’s outdoor line and state that adventure starts with the shoes. Photographer: Sarah Stenfeldt. Art Direction: Closer Studio. Casting, Location Scouting and Production by SERVICE.

SPORTMAX PRE-FALL 2022 LOOKBOOK

In one of the largest warehouses of Milan, we produced this lookbook honouring Sportmax’ perfectly tailored garments and accessories with a mix of portraits, still life and detail shots. Photographer: Joséphine Löchen. Production by SERVICE

VOGUE SINGAPORE PARK LIFE EDITORIAL

Inspired by old park life photos of young people enjoying being outdoors we produced this editorial for Vogue Singapore in a park in West London. By capturing young people in beautiful school uniform-inspired looks hanging out in the park, the idea was to encapsulate the quiet moments of students skipping school, doing nothing but being in the moment. Photographer: Joséphine Löchen. Casting Location Scouting and Production by SERVICE.

ECCO AW22 OFFICE HYBRIDS CAMPAIGN

With this campaign we aimed to emphasize the versatile aspects of ECCO’s Office Hybrids series. In the streets and selected locations of Lisbon, we portrayed situations known from the modern, urban everyday life by capturing the shoes in a mix of street stylish images, spontaneous moments and quirky angles and crops. Photographer: Joséphine Löchen. Film Director: Bjarke Underberg. Art Direction: Closer Studio. Casting, Location Scouting and Production by SERVICE.

BJÖRK & BERRIES CAMPAIGN

Finally, the sun burns through the sky. She remembers all the sensations from Spring. The first sun rays heating up the skin, the forest waking up, long sunsets. The sun breaks through. On the cost side North of Copenhagen, we captured this amazing story for the Swedish beauty brand Björk and Berries. Director: Sarah Stenfeldt. DOP: Finn Peper. Casting, Styling, Location Scouting and Production by SERVICE.

ECCO AW22 ATHLEISURE CAMPAIGN

With this campaign we underlined the PLAY FREE world of ECCO Athleisure. Shot on a blue sky backdrop the aim was to portray freedom and confidence in movement, which is exactly what PLAY FREE encapsulates. Photographer: Angelina Bergenwall. Art Direction: Closer Studio. Casting, Location Scouting, Set Design and Production by SERVICE.

ZARA KIDS AW21 PYJAMAS CAMPAIGN

North of Copenhagen we shot in a beautiful 70s custom designed house that embodies the chic, minimalistic aesthetic of the 70s. We captured adorable kids in authentic everyday moments, eating pizza, playing games and having fun together to showcase the Zara Kids AW21 Pyjamas collection. Photographer: Rasmus Weng Karlsen. Casting, Styling, Location Scouting and Production by SERVICE.

EPOS PRO HYBRID CAMPAIGN

To promote EPOS’ Pro Hybrid gaming headphones, the aim was to showcase the device in various, authentic, yet highly aesthetic usage scenarios. Photographer: Mikkel Bache. Casting, Styling, Location Scouting and Production by SERVICE.

NORDIC KNOTS VALENTINE’S DAY CAMPAIGN

For Nordic Knots SERVICE produced this Valentine's Day campaign showcasing various constellations of love. SERVICE street casted all talents; couples, friends, and families, who’s love for each other we wanted to display by wrapping them together in a blanket. Photographer: Sarah Stenfeldt. Casting, Styling, Set Design and Production by SERVICE.

ZARA KIDS SS21 UNIVERSITIES CAMPAIGN

To let the quality of the styles and the energy of the kids speak for itself, we produced this SS21 campaign for Zara Kids as a simple studio shoot with a clean, behind-the-scenes aesthetic. Photographer: Misha Taylor. Styling, Set Design and Production by SERVICE.

MBYM SS23 CAMPAIGN

Shot in the beautiful surroundings of Ordrupgaard, we wished to display the mbyM SS23 collection as visions of Spring to come. The mixture of nature and elements of art brought together a sense of daydreaming and playfulness, which compliments the collection’s colours, organic shapes and patterns. Photographer: Jonas Bie. Art Direction, Location Scouting, Set Design and Production by SERVICE.

ECCO AW22 COMMERCIAL CAMPAIGN

The aim was to create a positive and playful campaign with various locations from the busy streets of Copenhagen to the beautiful nature in North of sealand. Photographer: Sacha Maric. Art Direction: Closer Studio. Location Scouting, Casting, Set Design and Production by SERVICE.

ZALANDO

Photographer: Sacha Maric. Casting, Styling, Location Scouting and Production by SERVICE.

ONLY & SONS AW20 CAMPAIGN

Music is something everyone can relate to and as our research showed it is a big interest for the Only & Sons customer. Using music as a tool for storytelling we created the campaign B-Side Icons for the Danish menswear brand with lookbooks, films, campaign images and social media content. We cast real Danish musicians and chose the band Go Go Berlin as the campaign’s main characters. They radiate style and positivity in their musical enthusiasm and elevated the collection perfectly. Photographer: Rasmus Weng. DOP: Oliver Kauer. Art Direction: C F A. Production by SERVICE.

IKEA x OFF-WHITE MARKERAD CAMPAIGN

In an old factory building in the suburbs of Copenhagen we created a universe exploring the clash between the young street culture and high-end design. The creative direction was made in collaboration with cross disciplinary artist, Virgil Abloh, and his fashion brand OFF-WHITE. Photographer: Rasmus Weng Karlsen. Production by SERVICE.

LEVI’S NORDIC 501 SOME CAMPAIGN

For Levi’s Nordic we produced this social media campaign to celebrate the forever loved and classic 501 jeans. With a cool, diverse cast we shot stills and videos in edgy locations all around Vesterbro, Copenhagen. Photographer: Maria Thornfeldt. Casting, Location Scouting and Production by SERVICE.

ORGANIC BASICS GET MOVING

In a studio in Copenhagen we shot Organic Basic's new collection. 'Get Moving' with loungewear that meets activewear. With a strong group of talents, all street casted for this specific campaign, we managed to create an extraordinarily fun and light atmosphere on set reflecting in the compelling imagery for this 80s aerobic-inspired campaign. Photographer: Sarah Stenfeldt. DOP: Finn Peper. Casting, Set Design and Produktion by SERVICE

HIGHSNOBIETY X ZALANDO – 24H WITH SITA ABELLAN

We spent 24 hours at Copenhagen Fashion Week with Sita Abellan for Highsnobiety x Zalando. The editorial is captured by photography duo Jacob & Yas and moving content is filmed by cinematographer Emil Larsson. Production by SERVICE.

HYPEMAKER x ASICS #LIVEUPLIFTED CAMPAIGN

In the spirit of #liveuplifted, we showcased the new 2022 Asics silhouettes as seen ‘through fresh eyes’ of two female brand ambassadors Freja and Chaima. Often you need to have a new friend that gets you to see the magic in your own city. We can get stuck in our daily habits, and get used to things that make our lives special. We followed the two Asics’ ambassadors together as they shared and brought new eyes to their respective homes, Paris and Copenhagen. Photographer: Ceen Wahren. Production by SERVICE.

NORDIC KNOTS AW20

The main idea behind the concept is to emphasise the feeling you have when you care deeply about a certain item, and you want to bring it with you where ever you go. Almost like a child bringing its pillow or teddy everywhere. That kind of loving attachment played out in nature. By "sculpturelize" the rugs and having a model interacting with them in open and empty spaces we will create the perfect scene for our concept. With this setting in nature we will also amplify the colours and textures of the rugs. Photographer: Sarah Stenfeldt. Casting, Styling, Location Scouting and Production by SERVICE.

CDLP UNDERWEAR CAMPAIGN

For this CDLP underwear campaign we promoted some of the brand’s most popular styles. In the elegant surroundings of an old school hotel, we created a cool and witty universe by mixing it up with a cool cast and quirky styling. Photographer: Rasmus Weng. Casting, Styling, Location Scouting and Production by SERVICE.

JEANERICA AW20 CAMPAIGN

By capturing a young couple in joyful moments and charming surroundings, we enhanced the unisex styles of Jeanerica’s AW20 collection. Photographer: Rasmus Weng Karlsen. Styling, Location, Creative Direction and Production by SERVICE

CDLP T-SHIRT AW21 CAMPAIGN

As a tribute to the Nordic nature and craftsanship, SERVICE produced this t-shirt campaign on the countryside North of Copenhagen to underline the quality of CDPL’s products. Photographer: Rasmus Weng Karlsen. Casting, Location Scouting and Production by SERVICE.

SPORTMAX PRE-FALL 2022 LOOKBOOK

In one of the largest warehouses of Milan, we produced this lookbook honouring Sportmax’ perfectly tailored garments and accessories with a mix of portraits, still life and detail shots. Photographer: Joséphine Löchen. Location, Set Design and Production by SERVICE

Stella McCartney

Photographer: Joséphine Löchen. Casting, Styling, Location Scouting and Production by SERVICE.